“I’m pleased about my new site from e9digital. It answered the need I had: focusing on my new book.” — Dan Pinello
Groundbreaking author Dan Pinello has published numerous thought-provoking books about the gay rights movement, most recently Equal: A Memoir of Gay Rights. However, his website was hard to update and had broken links. To properly promote the book, he needed a modern, cohesive website with refreshed content that propelled his marketing efforts.
As a native New Yorker, he turned to e9digital because he wanted to work with a trusted agency local to New York City. We’ve worked with many bestselling authors before, including Damali Peterman and Ruchira Gupta.
94% of Users Say Simple Navigation Is Most Important
For Dan Pinello’s new website, e9digital focused on creating a simple, polished experience that made his books feel immediate, credible, and easy to explore.
The design leaned into a high-end editorial feel, with a stylized serif font, generous white space, and large 3D book mockups that made each title feel tangible. The latest book was featured prominently on the homepage banner, helping connect visitors to the book’s marketing campaign as soon as they arrived.
The work included:
- Creating a clean, simple design that matched Dan’s vision and author brand
- Adding reviews to support credibility and social proof
- Building an easy-to-update system for books, reviews, and new content
- Using sticky navigation, tabs, and accordions to make the site easier to browse
Launch Your Next Chapter With a Website Built to Convert
With a tight three-week deadline before the book release, e9digital designed, built, and launched a refreshed website that gave Dan a stronger platform for promoting his work.
The final result was a polished, flexible author website for Dan Pinello that was easier to update, easier to navigate, and better aligned with the launch of Equal: A Memoir of Gay Rights. Dan was pleased with both the finished site and the turnaround.
“The questionnaire e9digital sent over was helpful in articulating my vision for the new site. I would work with their team again in the future for other website needs.” — Dan Pinello
Your website should make the next step feel obvious. e9digital’s website design team creates polished, strategic digital platforms that help authors, experts, and organizations build credibility, promote their work, and encourage potential readers to take action.
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