Every teacher could tell you that their school has unique challenges. VMNY Consulting Group is passionate about helping schools problem-solve them together. The firm, run by Founder Vanessa MacDonna, offers consulting, coaching, and professional development services, as well as additional workshops.
However, they needed to overhaul their website so that it matched their experience and ability to appeal to their target market of school leaders, including principals, assistant principals, instructional coaches, district administrators, superintendents, and PTA leaders.
After meeting with different agencies, Vanessa chose to work with e9digital because of our Founder and Chief Happiness Officer, Conrad. He provided insight on the importance of a stronger online presence, making her comfortable that we understood VMNY’s vision and voice.
Website Design That Appeals to Education Without Feeling Childish
Logos enable 55% of businesses to create a consistent visual identity.1 across marketing channels. That’s why our website designer used the VMNY Play logo as the cornerstone of the site’s visual identity. We pulled the gradient colors from the butterfly wings into the broader design, creating a bright, inviting look that feels youthful without becoming childish.
That balance shaped the rest of the homepage, including:
- A welcoming feel: A light background, rounded corners, and subtle animation
- Photography: Centered on educators collaborating rather than students
- Clear navigation: Services, resources, and contact information are easy to find
- Consultation button: Magenta draws visitors’ eye
- Magazine-like experience: Content appears as visitors scroll
Together, these choices give school leaders an immediate sense of who VMNY is, what they offer, and how they can help.
A Website Built to Connect With School Leaders
“The website design is great. I love that e9digital really focused on my urban backgrounds, and that the tone for that specialization was everywhere. I then showed the website to colleagues in my day job, and they were like, ‘Yes, yes, and yes!’”— Vanessa MacDonna, Founder | VMNY Consulting Group
e9digital gave VMNY Consulting Group a bright, polished website that reflects its work with educators, highlights its services clearly, and speaks directly to the school leaders it serves. Vanessa told us that the new website is already generating more leads for the consulting firm.
Need a website that better reflects your expertise and reaches the right audience? e9digital designs websites that make your value clear and give prospective clients a reason to take the next step.
Resource
1. https://www.linearity.io/blog/logo-statistics/
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